February 15, 2020 Video Marketing 0

Importance Of Using Videos To Grow Social Media Audience

Importance Of Using Videos To Grow Social Media Audience

Source: Breakline

Using Videos To Grow Social Media: When you hear someone or a friend say ‘I saw a video today’, what happens to your thought? Your senses awaken, being eager to hear what it’s all about. But what if your friend mutes without mentioning anything further? Do you walk away or you pressure him/her to know all about the video that was seen?

Effect Of Social Media On Us

I believe you would do the latter. What exactly caught your interest in what was said? The word video. It is defined as a recording of moving visual images made digitally. Basically, as humans, we have a natural desire for growth. This instinct of ours has created that ‘want’ in us to have followers(as it called when we create a social media page or more), we love to see the interest of others in what we post as stories, memes, or an emoji describing our thoughts or feelings regarding a thing or two.

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It doesn’t necessarily mean we should have a business page on social media in order to see a need to establish a wider presence, by growing an audience on social media. No, not necessary. A larger percentage of every social media user today, which coincidentally are individuals that have no business portfolio, yearn for an increase of followers on their page. As mentioned earlier, it is a natural desire in us all. Yes, we love to see the interest of others in what we post as stories

Often times when there is poor response like comments, emoji reactions from individuals who are either their friends online, or followers of their online account regarding the stories they post on their timeline; depression creeps into the individual minds of many online users. Why? To the poster who isn’t reading it, he or she feels their post isn’t motivating or interesting. Basically it is a shared reaction. Not everyone would see or feel a post the same way as you do prior before you post it. How possible is it?

The Fast Food Scenario

Let us look at a scenario called The Fast Food Scenario”.

Surely you must have heard of McDonalds, KFC (Kentucky Fried Chicken), Kilimanjaro Fast Foods, or Genesis Fast Foods. These fast-food chain restaurants have one similarity – same food menu. But can you enter each of these restaurants and pay for each food on the menu? I guess not. Inarguably, they can never have same taste when it comes to the burgers, chicken and fries, and even ice cream that are available in their individual restaurants. In same vein, imagine how each online user reacts to various contents online.

Importance Of Using Videos To Grow Social Media Audience

Video making is a growing trend today in every industry on earth. The Fortune 50 companies which includes film production companies, small scale companies, fashion houses, jewellery manufacturers, mobile phone companies, name it; they all make videos – meaningful videos to attract and increase sales.

But the video making trend has shifted from the telescreens to the mobile screens. Due to a large influx of mobile users today, there’s less interest in television viewing when it comes to consumer consumption. Why? The social media house has collected, grabbed, and stolen the interest of every single mobile phone user.

Checkout: 3 Expert Tips to Create a Captivating Commercial

Ranging from Facebook to Instagram to Twitter, YouTube, and even Snapchat; there are lots of applications out there with the touch of a button at your back and call. Having observed these changes, companies strategized to follow the trend by creating user accounts with various social media platforms that have the highest pool of users.

The reason is, social media statistics from the mid-2000s to 2019 show that social media users have increased from over 500 million to 3.5 billion worldwide, and this number is still growing. 

Importance Of Using Videos To Grow Social Media Audience

Source: Google

Millennials continue to be the generation with the highest use of social media on a daily basis. Video content is one of the tools used today to engage this large pool of social media users. When it comes to product searches and reviews, customers fully utilize

social media to ask of opinions from other users that have bought and used the product. A single video ad on a social media page regarding a product attracts potential customers because of visual effects and the usage of tools such as share, like, and hashtags. 

Effect Of Vidoe In Social Media

The average human out there is more likely to store and remember a piece of information very quickly when seen than heard. Your brain can also process visuals much quicker than it can text. About 90% of the total information transmitted to your brain is visual. On top of that, your brain can process these visuals 60,000 faster than text. The human brain is not only more used to seeing visuals but is also better at interpreting them.

Importance Of Using Videos To Grow Social Media Audience

Source: Wikipedia

On the other hand, film studios such as Dreamworks Pictures now have Dreamworks Animation and so many film studios have followed such line by opening animation studios too e.g KennysoftSTUDIOs. Animation studios are on the rise. Animation videos seem to appeal to a large niche of young and old viewers online, and it simply tells a story in casual yet affirmative manner too. Consumers like videos because it’s easy to digest, entertaining and engaging.

Checkout: How Can Local Video Marketing Help Your Small Business?

Marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Videos strike a deep connection and elicit strong emotional responses that make people want to share, comment, and like. The number of internet users who consume video content on social media worldwide is incredibly high, and online marketers are jumping at the chance to take advantage of it and 87% of online marketers use video content. 

Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained. Not just entertained.

They actually come back for more because of the content and what makes it more attractive and enthralling is the use of videos too. Additional reasons why video is important is, it improves the number of traffic to your page. One can also take advantage of this increased traffic by placing videos on the landing pages of your website.

Videos are not different from a conversation of written texts. Video gives your brand a voice when you have a business and allows you to move quickly to take advantage of news stories, consumer behaviour and any kind of relevant content that goes viral

Checkout: Does My Business Really Need Video Production?

Therefore, regardless of any social media platform, videos are very effective to get you the right size of the traffic you need to send a message across. Always have in mind that an effective video with the right niche will yield good results.



About the Author

Kenneth Horsfall: Kenneth Horsfall is the creative director of kennysoft STUDIOs, a video and animation production studio with expertize in VIDEO PRODUCTION (Music, Tv commercial, Promotional) I ANIMATION (2D/3D) l MOTION GRAPHICS I VISUAL EFFECT and Trainings


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